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Victory
Victory Motorcycles was established over 10 years ago in the U.S. and has become a popular brand in that market. Victory Motorcycles boasts a full selection of full-sized cruiser and touring bikes that are setting new benchmarks for performance, quality, comfort and modern styling. With styling input from partners such as the legendary custom bike builder Arlen Ness, it’s no wonder that the brand has achieved cult status over the last decade.
“Although there has been a great deal of interest in Australia for several years, we have taken our time to ensure we understand what Australian consumers want before we entered the market,” said Peter Alexander Managing Director of Polaris Industries Australia and New Zealand.
“We conducted significant research into market preferences and consumer needs in the heavy cruiser and touring market and found the Australian market is screaming out for genuine alternatives in these segments. We learnt that American motorcycles are highly desired but interestingly, a large segment of the market is looking for a fresh look and feel to such bikes. Only one American brand delivers the desired combination of true cruiser performance and modern, progressive styling, and that brand is Victory.”
http://www.victorymotorcycles.com.au/
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